Michael O’Doherty Curriculum Vita

Broadcast Engineer | sydney, nsw
| | | (https://linkedin.com/in/michaelodoherty)[LinkedIn]

Experience

Endemol Shine Australia | Sydney, NSW

Broadcast Engineer | December 2021 – Present | 4.5 years

• Led a team of

Support Engineer | January 2018 – December 2021 | 4 years

• Led a team of 5 marketing specialists to develop and execute digital marketing campaigns.
• Increased brand awareness for clients through targeted advertising, resulting in a 40% increase in overall engagement.
• Managed social media accounts, content calendars, and performance metrics to ensure consistency across platforms.
• Spearheaded marketing efforts for product launches, achieving a 20% increase in sales within the first quarter.
• Developed content for email marketing campaigns that achieved a 35% open rate.
• Managed Google Ads campaigns, optimizing keywords and budgets for maximum ROI.
• Analyzed website traffic using Google Analytics and prepared reports to adjust marketing strategies.

Freelance Technical Director

Sydney, NSW | January 2015 – December 2019 | 5 years

• A

Digital Marketing Manager at Sydney Talent Company

Sydney, NSW | December 2013 – December 2016 | 3 years 1 month

• Increased brand awareness for clients through targeted advertising, resulting in a 40% increase in overall engagement.
• Managed social media accounts, content calendars, and performance metrics to ensure consistency across platforms.
• Spearheaded marketing efforts for product launches, achieving a 20% increase in sales within the first quarter.
• Developed content for email marketing campaigns that achieved a 35% open rate.
• Managed Google Ads campaigns, optimizing keywords and budgets for maximum ROI.
• Analyzed website traffic using Google Analytics and prepared reports to adjust marketing strategies.

Microhire | Sydney, NSW

National Account Manager | December 2011 – December 2016 | 3 years 1 month

Business Development Manager | March 2010 – December 2011 | 1 year 10 months

IT Technical Director | June 2008 – March 2010 | 1 year 10 months

• A

East Carolina University | Greenville, NC, USA

Help Desk Manager | December 2006 – March 2010 | 1 year 10 months

• A

Projects

Brand Revival Campaign

• Developed and executed a campaign for a clothing brand that resulted in a 50% increase in website traffic and a 30% increase in online sales.
• Managed influencer partnerships and social media strategy to connect with the target audience.

Skills

Marketing Channels: Social Media, Email Marketing, PPC Tools: Google Analytics, Mailchimp, HubSpot, Hootsuite Key Strengths: Strategic Planning, Data Analysis, Team Leadership

Education

B.A. in Marketing New York University, 2012 – 2016